I have come across a fair few articles online about this genaration being the 'Generation of the interent, television, social networking and mobile phone usage' so including something about atleast one of these elements might be a good start to get my audience interested.
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An advantage of focusing on 16-25 year olds is that I am within this target audience age range, which allows me to use my own knowlege about what works and what doesn't aswell as opinions from others. Score!