Usually, people (or children if you like) aged around 3-12 years care most about what free gift comes with a magazine, even if they prefer the content of another, they seem to always choose the magazine that includes a bat man water pistol rather than one they would actually prefer to read, just because it only comes with a puzzle.
But when you grow slightly older, and in some cases, the brain matures, we look at front covers when choosing the right magazine, which is what directed me to this particular one.
The language used has a very mature style, again, aimed at older readers.
This monthly magazine changes the design each time to match the background 'star' room, but keeps the title (masthead) the same so it is easy to spot amongst others on the shop shelf. The masthead is placed at the top of the magazine cover in a large white font which stands out against the cool blue.
Only when I began to read this did I realise that actually, I don't have my own home to make 'Ideal', a toddlers room to re decorate nor do I have the odd £87 lying around for a new beige lampshade.
So yes, I only chose this magazine for the cover, it is sophisticated in its colour themes and has a refined style filling the page.
The cover also managed to make me feel slightly excited when I read the subheading ‘Choose the perfect carpet’ which just proves how powerful the classy design can be, even if not to its target audience.
It seems to me that more time, effort and care is spent on the front cover of any magazine. After all, it is first impressions that count with a product and even though you should never judge a book by its cover, sometimes you just can't help but go for one that looks pretty.
I'm sure my mum will read it.
