Representation - The process of presenting/showing someone or something. Used to describe the processes by which an image etc. may be used to represent/stand for someone or something, for example a place or idea.
Ideology- System of ideas, values of beliefs which an individual, group or society holds to be true or important; these are shared by a culture/society or groups therein, about how individuals/society should function, this considers the relationship between: People, places, Events, Ideas, Values and beliefs.