Who would be the audience for your media product?
My magazine, Whistling Dawg, would be aimed for those aged between 16 and 25 for both male and female and if primarily anything, perhaps primarily female. This magazine could suit people who are interested in Indie/alternative however, may suit those with no preference in music (people who just enjoy new bands/less known singers.) My audience may also enjoy different fashion, such as when genres are mixed together, they most probably use twitter, facebook and other social networking sites and maybe already purchase other monthly music magazines to keep up with the news in the world of music.