What kind of media institution might distribute your media product and why?
I initially considered the well-known ICP media to distribute my magazine, but as they have over 60 magazine’s under their influence already, they had no gap in their market for Whistling Dawg and had a few similar genres and target audiences as my magazine- so would be unlikely to take on another similar one that may reduce the sale of their current magazines. I think a media institution like Development Hell Ltd would be an appropriate for my magazine, firstly due to it being an independent company who are focused on magazines that are varied in genre of music they present. They already publish two monthly magazines ‘Word’ and ‘MixMag’, the first of which that targets music and entertainment in general and the second targeting the clubbing scene. As my magazine is also an all-round music magazine but slightly swaying towards the new and upcoming artists, then the company has a gap in their market perfect for Whistling Dawg. Also on their team is former editor for Smash Hits! And Q so there experience in magazines for non-specific genres is large and would be helpful in launching my magazine to their already budding audience. The company also own DontStayIn.com, which is the world’s biggest clubbing social network site aimed at teenagers- the same target audience for my magazine so the advertising through their other franchises can be relayed to Whistling Dawg itself while targeting their exact audience. The Guardian Media Group, a bigger and well-known company, also has shares in Development Hell Ltd so will help branch out and advertise the magazine on a larger and more varied audience.
I initially considered the well-known ICP media to distribute my magazine, but as they have over 60 magazine’s under their influence already, they had no gap in their market for Whistling Dawg and had a few similar genres and target audiences as my magazine- so would be unlikely to take on another similar one that may reduce the sale of their current magazines. I think a media institution like Development Hell Ltd would be an appropriate for my magazine, firstly due to it being an independent company who are focused on magazines that are varied in genre of music they present. They already publish two monthly magazines ‘Word’ and ‘MixMag’, the first of which that targets music and entertainment in general and the second targeting the clubbing scene. As my magazine is also an all-round music magazine but slightly swaying towards the new and upcoming artists, then the company has a gap in their market perfect for Whistling Dawg. Also on their team is former editor for Smash Hits! And Q so there experience in magazines for non-specific genres is large and would be helpful in launching my magazine to their already budding audience. The company also own DontStayIn.com, which is the world’s biggest clubbing social network site aimed at teenagers- the same target audience for my magazine so the advertising through their other franchises can be relayed to Whistling Dawg itself while targeting their exact audience. The Guardian Media Group, a bigger and well-known company, also has shares in Development Hell Ltd so will help branch out and advertise the magazine on a larger and more varied audience.
